Why a Marketing Strategy Works
Homes that sell fast and for top dollar don’t do so by accident — they’re marketed with precision. A strong marketing strategy creates exposure, urgency, and competition. It connects your home with the buyers who are already looking for a property like yours, both locally and across the country.
Without a strategy, your listing becomes just another home on a long list. With the right strategy, it becomes a must-see property — one that sparks multiple showings and strong offers.
How You Can Do It — Even Without an Agent
You don’t have to hire an agent to market your home effectively. With the right tools and approach, FSBO sellers can use the same strategies that real estate professionals use every day.
- ✔️ Targeted social media ads to attract pre-approved buyers
- ✔️ Custom messaging that highlights your home’s best features
- ✔️ Strategic promotion to drive local and out-of-town interest
- ✔️ Retargeting to stay in front of interested buyers
I’ve put together a breakdown of how to market your home like a pro — and you can use it today.
Why Zillow Isn’t Your Friend
Zillow looks like a home-selling tool, but it’s actually a lead-generation machine — and those leads aren’t for you. They sell your listing visibility to agents who then get the inquiries from potential buyers. You’re left waiting, hoping the right person stumbles across your home.
Worse, Zillow is crowded. Unless you’re paying for premium placement, your listing can quickly get buried. And the buyers who do contact you? Many aren’t pre-qualified or even serious.
That’s why using a true marketing approach makes all the difference. It's not about listing your home everywhere. It’s about putting your home in front of the right people — with the right message — at the right time.